{"id":775,"date":"2026-06-19T08:12:50","date_gmt":"2026-06-19T05:12:50","guid":{"rendered":"https:\/\/amplifyou.ro\/?page_id=775"},"modified":"2026-07-01T07:58:36","modified_gmt":"2026-07-01T04:58:36","slug":"evaluare-plata-ugc","status":"publish","type":"page","link":"https:\/\/amplifyou.ro\/en\/evaluare-plata-ugc\/","title":{"rendered":"Evaluare plata UGC"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><div class=\"mpi-app\">\n\n  <header class=\"top\">\n    <p class=\"eyebrow\">INVENTIVE+ \u00b7 PAYMENT MODEL<\/p>\n    <h1>Influencer Payment Matrix<\/h1>\n    <p class=\"lede\">Two phases, clearly separated: first the <b>Estimate (budget)<\/b> from the briefing, then the <b>Actual<\/b> from the post results. All model variables are editable below.<\/p>\n  <\/header>\n\n  <div class=\"mpi-tabs\">\n    <button type=\"button\" class=\"mpi-tab active\" data-view=\"plata\">Payment Matrix<\/button>\n    <button type=\"button\" class=\"mpi-tab\" data-view=\"forecast\">Forecast ROAS<\/button>\n  <\/div>\n\n  <div class=\"mpi-view\" id=\"view-plata\">\n\n  <!-- SET\u0102RI MODEL -->\n  <div class=\"card\">\n    <h2>Model Settings<\/h2>\n    <div class=\"row2\">\n      <div class=\"field ig\"><label for=\"baseSum\">Guaranteed Base (fixed amount)<\/label><input type=\"number\" id=\"baseSum\" value=\"200\" min=\"0\" step=\"10\"><span class=\"u cur-u\">\u20ac<\/span>\n        <div class=\"hint\">The fixed amount the influencer is guaranteed to receive regardless of results. The actual payment never falls below this amount.<\/div><\/div>\n      <div class=\"field\"><label for=\"reactDiv\">Reactions: 1 point per<\/label><input type=\"number\" id=\"reactDiv\" value=\"50\" min=\"1\" step=\"5\">\n        <div class=\"hint\">How many reactions (like\/love\/etc.) make up 1 engagement point. Higher = reactions count for less.<\/div><\/div>\n    <\/div>\n\n    <div class=\"modrow\"><input type=\"checkbox\" id=\"capOn\"><label class=\"mt\" for=\"capOn\">Upper Cap (maximum amount)<\/label>\n      <span class=\"pctwrap\" id=\"capSumWrap\" style=\"width:130px\"><input type=\"number\" id=\"capSum\" value=\"1000\" min=\"0\" step=\"50\"><span class=\"u cur-u\">\u20ac<\/span><\/span><\/div>\n    <div class=\"hint\" style=\"margin-top:-4px\">Checked = total payment cannot exceed the fixed amount (in both phases). Unchecked = no cap, the bonus is uncapped.<\/div>\n\n    <div class=\"modrow\" style=\"margin-top:12px\"><input type=\"checkbox\" id=\"gateOn\" checked><label class=\"mt\" for=\"gateOn\">Weak Engagement Penalty<\/label>\n      <span class=\"pctwrap\" id=\"qFloorWrap\"><input type=\"number\" id=\"qFloor\" value=\"50\" min=\"0\" max=\"100\" step=\"5\"><span class=\"u\">%<\/span><\/span><\/div>\n    <div class=\"hint\" style=\"margin-top:-4px\">When actual engagement is below the benchmark, the value of views decreases proportionally. The percentage = how much of a view's value is retained in the worst case.<\/div>\n\n    <div class=\"modrow\" style=\"margin-top:12px\"><input type=\"checkbox\" id=\"presetOn\" checked><label class=\"mt\" for=\"presetOn\">Auto-Presets by Network + Type \u2192 CPV\/CPE\/ER<\/label><\/div>\n    <div class=\"hint\" style=\"margin-top:-4px\">Checked = automatically fills in the benchmarks when you choose the network and type. Unchecked = you enter them manually.<\/div>\n\n    <div class=\"sublabel\" style=\"margin-top:16px\">Modifiers (apply to both phases)<\/div>\n    <div class=\"modrow\"><input type=\"checkbox\" id=\"tagOn\"><label class=\"mt\" for=\"tagOn\">Brand tag \/ paid partnership present<\/label>\n      <span class=\"pctwrap\"><input type=\"number\" id=\"tagPct\" value=\"10\" min=\"0\" step=\"1\"><span class=\"u\">%<\/span><\/span><\/div>\n    <div class=\"modrow\"><input type=\"checkbox\" id=\"exclOn\"><label class=\"mt\" for=\"exclOn\">Exclusivity (no competitors)<\/label>\n      <span class=\"pctwrap\"><input type=\"number\" id=\"exclPct\" value=\"15\" min=\"0\" step=\"1\"><span class=\"u\">%<\/span><\/span><\/div>\n    <div class=\"modrow\"><input type=\"checkbox\" id=\"usageOn\"><label class=\"mt\" for=\"usageOn\">Usage rights \/ whitelisting<\/label>\n      <span class=\"pctwrap\"><input type=\"number\" id=\"usagePct\" value=\"25\" min=\"0\" step=\"1\"><span class=\"u\">%<\/span><\/span><\/div>\n    <div class=\"hint\" style=\"margin-top:-4px\">Checked percentages are added together and applied on top of the subtotal (base + bonus). Only active if checked.<\/div>\n\n    <div class=\"modrow\" style=\"margin-top:12px\"><input type=\"checkbox\" id=\"convOn\"><label class=\"mt\" for=\"convOn\">Conversions (the 3rd value axis)<\/label><\/div>\n    <div class=\"hint\" style=\"margin-top:-4px\">Enables payment based on conversions (promo codes \/ tracked clicks). Additional fields appear in the briefing and results sections.<\/div>\n  <\/div>\n\n  <!-- LOGO-URI EXPORT -->\n  <div class=\"card\">\n    <h2>Logos for Export (PDF)<\/h2>\n    <div class=\"row2\">\n      <div class=\"field\">\n        <label for=\"fileAgency\">Agency logo (Amplify)<\/label>\n        <input type=\"file\" id=\"fileAgency\" accept=\"image\/*\">\n        <div class=\"logoprev\"><img id=\"prevAgency\" alt=\"\" style=\"display:none\"><button type=\"button\" class=\"btn ghost lclear\" id=\"clearAgency\" style=\"display:none\">\u0218terge<\/button><\/div>\n        <div class=\"hint\">Appears below the title, on the sheet and in the journal. Saved in the browser \u2014 set it once.<\/div>\n      <\/div>\n      <div class=\"field\">\n        <label for=\"fileClient\">Client logo<\/label>\n        <input type=\"file\" id=\"fileClient\" accept=\"image\/*\">\n        <div class=\"logoprev\"><img id=\"prevClient\" alt=\"\" style=\"display:none\"><button type=\"button\" class=\"btn ghost lclear\" id=\"clearClient\" style=\"display:none\">\u0218terge<\/button><\/div>\n        <div class=\"hint\">The current client's logo. Change it when you switch to a different client.<\/div>\n      <\/div>\n    <\/div>\n    <div class=\"hint\">Both appear at the same height, below the title, in the PDF sheet and PDF journal. A transparent-background PNG looks best.<\/div>\n  <\/div>\n\n  <!-- ===================== FAZA A: ESTIMARE ===================== -->\n  <div class=\"phase-head\"><span class=\"num\">A<\/span><span class=\"ttl\">Estimate (budget)<\/span><span class=\"ln\"><\/span><\/div>\n  <div class=\"grid\">\n    <section>\n      <div class=\"card\">\n        <h2>Briefing Benchmarks<\/h2>\n        <div class=\"field\"><label for=\"label\">Post label \/ influencer<\/label><input type=\"text\" id=\"label\" placeholder=\"e.g. Reel \u2014 @creator, campaign X\">\n          <div class=\"hint\">The post's or influencer's name, for identification in the journal.<\/div><\/div>\n        <div class=\"row2\">\n          <div class=\"field\"><label for=\"network\">Network<\/label><select id=\"network\"><\/select>\n            <div class=\"hint\">The platform where the post appears.<\/div><\/div>\n          <div class=\"field\"><label for=\"postType\">Post Type<\/label><select id=\"postType\"><\/select>\n            <div class=\"hint\">The format. Together with the network, it pre-fills the benchmarks.<\/div><\/div>\n        <\/div>\n        <div class=\"row2\">\n          <div class=\"field ig\"><label for=\"cpv\">CPV \u2014 cost per view<\/label><input type=\"number\" id=\"cpv\" value=\"0.01\" step=\"0.001\" min=\"0\"><span class=\"u cur-u\">\u20ac<\/span>\n            <div class=\"hint\">What a view is worth to the brand (reference cost-per-view).<\/div><\/div>\n          <div class=\"field ig\"><label for=\"cpe\">CPE \u2014 per engagement point<\/label><input type=\"number\" id=\"cpe\" value=\"0.15\" step=\"0.01\" min=\"0\"><span class=\"u cur-u\">\u20ac<\/span>\n            <div class=\"hint\">What one engagement point is worth (\u2248 the value of a like).<\/div><\/div>\n        <\/div>\n        <div class=\"row2\">\n          <div class=\"field\"><label for=\"expViews\">Estimated Views<\/label><input type=\"number\" id=\"expViews\" value=\"20000\" step=\"500\" min=\"0\">\n            <div class=\"hint\">How many views you expect the post to get, agreed at the briefing.<\/div><\/div>\n          <div class=\"field ig\"><label for=\"benchER\">ER Benchmark (raw)<\/label><input type=\"number\" id=\"benchER\" value=\"4\" step=\"0.1\" min=\"0\"><span class=\"u\">%<\/span>\n            <div class=\"hint\">The expected engagement rate (interactions \u00f7 views), as a percentage.<\/div><\/div>\n        <\/div>\n        <div class=\"row2 conv-field\">\n          <div class=\"field ig\"><label for=\"convValue\">Value \/ Conversion<\/label><input type=\"number\" id=\"convValue\" value=\"5\" step=\"0.5\" min=\"0\"><span class=\"u cur-u\">\u20ac<\/span>\n            <div class=\"hint\">What a conversion is worth to the brand (sale \/ lead).<\/div><\/div>\n          <div class=\"field\"><label for=\"convExp\">Estimated Conversions<\/label><input type=\"number\" id=\"convExp\" value=\"0\" min=\"0\">\n            <div class=\"hint\">How many conversions you expect the post to bring.<\/div><\/div>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <aside>\n      <div class=\"card\">\n        <h2>Estimated Result (Budget)<\/h2>\n        <div class=\"hint\" style=\"margin:-8px 0 14px\">What you'd pay if the post delivers exactly what you estimated. The position on the matrix is always \"On-target\".<\/div>\n        <div class=\"payout\"><div class=\"big\" id=\"totalEst\">\u20ac0<\/div><div class=\"verdict heat-gray\">On-target<\/div><\/div>\n        <div class=\"meter\"><div class=\"b1\" id=\"mBaseEst\" style=\"width:50%\"><\/div><div class=\"b2\" id=\"mBonusEst\" style=\"width:50%\"><\/div><\/div>\n        <div class=\"meterleg\"><span>base<\/span><span>target bonus<\/span><\/div>\n        <div class=\"split\">\n          <div class=\"c\"><div class=\"k\">Guaranteed Base<\/div><div class=\"v\" id=\"vBaseEst\">\u20ac0<\/div><\/div>\n          <div class=\"c\"><div class=\"k\">Target Bonus<\/div><div class=\"v\" id=\"vBonusEst\">\u20ac0<\/div><\/div>\n        <\/div>\n        <div class=\"miniline\"><div class=\"c\"><div class=\"k\">Estimated Value (Budget)<\/div><div class=\"v\" id=\"vEFV\">\u20ac0<\/div><\/div><\/div>\n        <div class=\"mx\" id=\"matrixEst\" style=\"margin-top:14px\"><\/div>\n        <div style=\"display:flex;justify-content:flex-end;font-family:var(--mono);font-size:10px;color:var(--soft);margin-top:6px\"><span>\u2190 engagement \u2192<\/span><\/div>\n      <\/div>\n    <\/aside>\n  <\/div>\n\n  <!-- ===================== FAZA B: REAL ===================== -->\n  <div class=\"phase-head real\"><span class=\"num\">B<\/span><span class=\"ttl\">Actual (from results)<\/span><span class=\"ln\"><\/span><\/div>\n  <div class=\"grid\">\n    <section>\n      <div class=\"card\">\n        <h2>Actual Post Results<\/h2>\n        <div class=\"field\"><label for=\"actViews\">Views Achieved<\/label><input type=\"number\" id=\"actViews\" value=\"20000\" step=\"500\" min=\"0\">\n          <div class=\"hint\">How many views the post actually got.<\/div><\/div>\n        <div class=\"row4\">\n          <div class=\"field\"><label for=\"actReact\">Reactions<\/label><input type=\"number\" id=\"actReact\" value=\"624\" min=\"0\">\n            <div class=\"hint\">Like\/love\/haha\/sad (weak signal).<\/div><\/div>\n          <div class=\"field\"><label for=\"actComment\">Comments<\/label><input type=\"number\" id=\"actComment\" value=\"96\" min=\"0\">\n            <div class=\"hint\">1 point each.<\/div><\/div>\n          <div class=\"field\"><label for=\"actSave\">Saves<\/label><input type=\"number\" id=\"actSave\" value=\"48\" min=\"0\">\n            <div class=\"hint\">1 point each.<\/div><\/div>\n          <div class=\"field\"><label for=\"actShare\">Shares<\/label><input type=\"number\" id=\"actShare\" value=\"32\" min=\"0\">\n            <div class=\"hint\">1 point each.<\/div><\/div>\n        <\/div>\n        <div class=\"row2 conv-field\">\n          <div class=\"field\"><label for=\"convAct\">Actual Conversions<\/label><input type=\"number\" id=\"convAct\" value=\"0\" min=\"0\">\n            <div class=\"hint\">How many conversions the post actually brought in.<\/div><\/div>\n        <\/div>\n      <\/div>\n\n      <details class=\"adv\">\n        <summary>Advanced Settings <span class=\"ar\">\u2304<\/span><\/summary>\n        <div class=\"body\">\n          <div class=\"sublabel\">Currency<\/div>\n          <div class=\"field\" style=\"max-width:160px\"><label for=\"cur\">Currency Symbol<\/label><input type=\"text\" id=\"cur\" value=\"\u20ac\" maxlength=\"3\">\n            <div class=\"hint\">The symbol shown next to amounts (\u20ac, lei, $...).<\/div><\/div>\n          <div class=\"sublabel\">Engagement Weights (points \/ interaction)<\/div>\n          <div class=\"row2\">\n            <div class=\"field\"><label for=\"wComment\">Comment<\/label><input type=\"number\" id=\"wComment\" value=\"1\" step=\"0.5\" min=\"0\"><div class=\"hint\">Points per comment.<\/div><\/div>\n            <div class=\"field\"><label for=\"wSave\">Save<\/label><input type=\"number\" id=\"wSave\" value=\"1\" step=\"0.5\" min=\"0\"><div class=\"hint\">Points per save.<\/div><\/div>\n          <\/div>\n          <div class=\"row2\">\n            <div class=\"field\"><label for=\"wShare\">Share<\/label><input type=\"number\" id=\"wShare\" value=\"1\" step=\"0.5\" min=\"0\"><div class=\"hint\">Points per share.<\/div><\/div>\n          <\/div>\n          <div class=\"sublabel\">Estimated Briefing Mix (% of interactions)<\/div>\n          <div class=\"row4\">\n            <div class=\"field ig\"><label for=\"mixReact\">Reactions<\/label><input type=\"number\" id=\"mixReact\" value=\"78\" min=\"0\" max=\"100\"><span class=\"u\">%<\/span><\/div>\n            <div class=\"field ig\"><label for=\"mixComment\">Coment.<\/label><input type=\"number\" id=\"mixComment\" value=\"12\" min=\"0\" max=\"100\"><span class=\"u\">%<\/span><\/div>\n            <div class=\"field ig\"><label for=\"mixSave\">Saves<\/label><input type=\"number\" id=\"mixSave\" value=\"6\" min=\"0\" max=\"100\"><span class=\"u\">%<\/span><\/div>\n            <div class=\"field ig\"><label for=\"mixShare\">Share<\/label><input type=\"number\" id=\"mixShare\" value=\"4\" min=\"0\" max=\"100\"><span class=\"u\">%<\/span><\/div>\n          <\/div>\n          <div class=\"hint\">Converts the estimated ER into points for the reference value (budget). Actual results use the exact numbers above.<\/div>\n        <\/div>\n      <\/details>\n    <\/section>\n\n    <aside>\n      <div class=\"card\">\n        <h2>Actual Result (from Results)<\/h2>\n        <div class=\"hint\" style=\"margin:-8px 0 14px\">The actual payment, calculated from the post's real results.<\/div>\n        <div class=\"payout\"><div class=\"big\" id=\"totalReal\">\u20ac0<\/div><div class=\"verdict heat-gray\" id=\"verdictReal\">\u2014<\/div><\/div>\n        <div id=\"deltaLine\" style=\"font-size:12px;font-family:var(--mono);margin:8px 0;display:none\"><\/div>\n        <div class=\"meter\"><div class=\"b1\" id=\"mBaseReal\" style=\"width:50%\"><\/div><div class=\"b2\" id=\"mBonusReal\" style=\"width:50%\"><\/div><\/div>\n        <div class=\"meterleg\"><span>base<\/span><span>bonus<\/span><\/div>\n        <div class=\"split\">\n          <div class=\"c\"><div class=\"k\">Guaranteed Base<\/div><div class=\"v\" id=\"vBaseReal\">\u20ac0<\/div><\/div>\n          <div class=\"c\"><div class=\"k\">Bonus (performance)<\/div><div class=\"v\" id=\"vBonusReal\">\u20ac0<\/div><\/div>\n        <\/div>\n        <div class=\"miniline\">\n          <div class=\"c\"><div class=\"k\">Views Index (delivered \u00f7 estimated)<\/div><div class=\"v\" id=\"vVi\">\u2014\u00d7<\/div><\/div>\n          <div class=\"c\"><div class=\"k\">Engagement Index (ER \u00f7 benchmark)<\/div><div class=\"v\" id=\"vEi\">\u2014\u00d7<\/div><\/div>\n        <\/div>\n        <div class=\"miniline\"><div class=\"c\"><div class=\"k\">Actual Delivered Value<\/div><div class=\"v\" id=\"vAFV\">\u20ac0<\/div><\/div><\/div>\n        <div id=\"qline\" style=\"margin-top:12px;font-size:12px;font-family:var(--mono);display:none\"><\/div>\n        <div id=\"extraBlock\" style=\"margin-top:12px\"><div class=\"sublabel\" style=\"margin:6px 0 6px\">Breakdown &amp; Modifiers<\/div><div id=\"streamRows\"><\/div><\/div>\n        <div class=\"mx\" id=\"matrixReal\" style=\"margin-top:14px\"><\/div>\n        <div style=\"display:flex;justify-content:flex-end;font-family:var(--mono);font-size:10px;color:var(--soft);margin-top:6px\"><span>\u2190 engagement \u2192<\/span><\/div>\n        <div class=\"note\" id=\"noteReal\"><\/div>\n        <div class=\"btnrow\">\n          <button class=\"btn\" id=\"addBtn\">Adaug\u0103 \u00een jurnal<\/button>\n          <button class=\"btn ghost\" id=\"clearForm\">Reseteaz\u0103 c\u00e2mpurile<\/button>\n        <\/div>\n        <button class=\"btn ghost\" id=\"exportSheetBtn\" style=\"margin-top:10px\">Export PDF \u00b7 doar aceast\u0103 evaluare<\/button>\n        <div class=\"saved-flag\" id=\"savedFlag\"><\/div>\n      <\/div>\n    <\/aside>\n  <\/div>\n\n  <!-- ===================== JURNAL ===================== -->\n  <div class=\"card jcard\">\n    <div class=\"jhead\">\n      <h2>Jurnal evalu\u0103ri<\/h2>\n      <div style=\"display:flex;gap:8px\">\n        <button class=\"btn\" id=\"exportJournalBtn\" style=\"width:auto;margin:0;padding:8px 16px;font-size:13px\">Export PDF \u00b7 toate evalu\u0103rile<\/button>\n        <button class=\"btn ghost\" id=\"resetJournal\" style=\"width:auto;margin:0;padding:8px 14px;font-size:13px\">Gole\u0219te jurnalul<\/button>\n      <\/div>\n    <\/div>\n    <div id=\"journalBody\"><\/div>\n  <\/div>\n\n  <div class=\"mpi-footer\">\n    Model: <code>valoare = views\u00d7CPV\u00d7q + puncte\u00d7CPE + conversii\u00d7val<\/code> \u00b7 <code>Baz\u0103 = sum\u0103 fix\u0103 garantat\u0103<\/code> \u00b7 <code>Bonus real = max(0, Valoare real\u0103 \u2212 baz\u0103)<\/code> \u00b7 <code>Total = (baz\u0103 + bonus) \u00d7 (1 + modificatori%)<\/code>, limitat de plafon dac\u0103 e activ.\n  <\/div>\n\n  <\/div><!-- \/view-plata -->\n\n  <div class=\"mpi-view\" id=\"view-forecast\" style=\"display:none\">\n    <header class=\"top\" style=\"margin-bottom:18px\">\n      <p class=\"eyebrow\">Inventive+ \u00b7 forecast<\/p>\n      <h1>Forecast ROAS influencer<\/h1>\n      <p class=\"lede\">Estimeaz\u0103 ce ROAS poate aduce un creator <b>\u00eenainte<\/b> s\u0103-l contractezi. Porne\u0219te de la media categoriei (precompletat\u0103, editabil\u0103) \u0219i ajusteaz-o pe creator \u2014 sau estimeaz\u0103 pe p\u00e2lnie c\u00e2nd nu ai istoricul lui.<\/p>\n    <\/header>\n\n    <div class=\"grid\">\n      <section>\n        <div class=\"card\">\n          <h2>1 \u00b7 Categorie &amp; repere<\/h2>\n          <div class=\"field\"><label for=\"fCat\">Categorie<\/label><select id=\"fCat\"><\/select><\/div>\n          <p class=\"hint\" style=\"margin:-4px 0 12px\">Reperele se precompleteaz\u0103 din media categoriei \u2014 le po\u021bi edita oric\u00e2nd.<\/p>\n          <div class=\"row2\">\n            <div class=\"field ig\"><label for=\"fCatRoas\">ROAS mediu categorie<\/label><input type=\"number\" id=\"fCatRoas\" value=\"5.2\" step=\"0.1\" min=\"0\"><span class=\"u\">\u00d7<\/span><\/div>\n            <div class=\"field ig\"><label for=\"fMargin\">Marj\u0103 brut\u0103 (op\u021bional)<\/label><input type=\"number\" id=\"fMargin\" value=\"\" placeholder=\"ex. 60\" min=\"0\" max=\"100\" step=\"1\"><span class=\"u\">%<\/span><\/div>\n          <\/div>\n          <div class=\"row2\">\n            <div class=\"field ig\"><label for=\"fCTR\">CTR estimat<\/label><input type=\"number\" id=\"fCTR\" value=\"4\" step=\"0.1\" min=\"0\"><span class=\"u\">%<\/span><\/div>\n            <div class=\"field ig\"><label for=\"fCVR\">Rat\u0103 conversie (CVR)<\/label><input type=\"number\" id=\"fCVR\" value=\"3\" step=\"0.1\" min=\"0\"><span class=\"u\">%<\/span><\/div>\n          <\/div>\n          <p class=\"hint\">Marja brut\u0103 (dac\u0103 o completezi) \u00ee\u021bi d\u0103 pragul de rentabilitate: break-even ROAS = 1 \u00f7 marj\u0103.<\/p>\n        <\/div>\n\n        <div class=\"card\">\n          <h2>2 \u00b7 Mod de estimare<\/h2>\n          <div class=\"modrow\"><input type=\"radio\" name=\"fMode\" id=\"fModeHist\" value=\"hist\" checked><label class=\"mt\" for=\"fModeHist\">Am istoricul creatorului (ROAS din campanii trecute)<\/label><\/div>\n          <div class=\"modrow\"><input type=\"radio\" name=\"fMode\" id=\"fModeFunnel\" value=\"funnel\"><label class=\"mt\" for=\"fModeFunnel\">Cold start \u2014 estimez pe p\u00e2lnie (reach \u2192 click \u2192 conversie)<\/label><\/div>\n\n          <div id=\"fHistBox\" style=\"margin-top:14px\">\n            <div class=\"row2\">\n              <div class=\"field ig\"><label for=\"fRoasHist\">ROAS istoric al creatorului<\/label><input type=\"number\" id=\"fRoasHist\" value=\"5\" step=\"0.1\" min=\"0\"><span class=\"u\">\u00d7<\/span><\/div>\n              <div class=\"field\"><label for=\"fCost\">Buget \/ cost total (op\u021bional)<\/label><input type=\"number\" id=\"fCost\" value=\"1000\" step=\"50\" min=\"0\"><\/div>\n            <\/div>\n            <div class=\"row2\">\n              <div class=\"field\"><label for=\"fFitAud\">Fit audien\u021b\u0103 (1 = potrivire normal\u0103)<\/label><input type=\"number\" id=\"fFitAud\" value=\"1\" step=\"0.05\" min=\"0\" max=\"1.5\"><\/div>\n              <div class=\"field\"><label for=\"fFitCat\">Fit categorie<\/label><input type=\"number\" id=\"fFitCat\" value=\"1\" step=\"0.05\" min=\"0\" max=\"1.5\"><\/div>\n            <\/div>\n            <div class=\"row2\">\n              <div class=\"field\"><label for=\"fFmt\">Ajustare format<\/label><input type=\"number\" id=\"fFmt\" value=\"1\" step=\"0.05\" min=\"0\" max=\"1.5\"><\/div>\n              <div class=\"field\"><label for=\"fSeason\">Ajustare sezon<\/label><input type=\"number\" id=\"fSeason\" value=\"1\" step=\"0.05\" min=\"0\" max=\"1.5\"><\/div>\n            <\/div>\n            <p class=\"hint\">ROAS prezis = ROAS istoric \u00d7 fit audien\u021b\u0103 \u00d7 fit categorie \u00d7 format \u00d7 sezon. Dac\u0103 n-ai ROAS-ul lui, las\u0103 valoarea pe media categoriei.<\/p>\n          <\/div>\n\n          <div id=\"fFunnelBox\" style=\"margin-top:14px;display:none\">\n            <div class=\"row2\">\n              <div class=\"field\"><label for=\"fViews\">Views \/ reach mediu pe postare<\/label><input type=\"number\" id=\"fViews\" value=\"50000\" step=\"1000\" min=\"0\"><\/div>\n              <div class=\"field\"><label for=\"fAuth\">Scor autenticitate (0\u20131)<\/label><input type=\"number\" id=\"fAuth\" value=\"0.85\" step=\"0.05\" min=\"0\" max=\"1\"><\/div>\n            <\/div>\n            <div class=\"row2\">\n              <div class=\"field\"><label for=\"fFitAud2\">Fit audien\u021b\u0103<\/label><input type=\"number\" id=\"fFitAud2\" value=\"1\" step=\"0.05\" min=\"0\" max=\"1.2\"><\/div>\n              <div class=\"field ig\"><label for=\"fDisc\">Uplift cod discount<\/label><input type=\"number\" id=\"fDisc\" value=\"0\" step=\"1\" min=\"0\"><span class=\"u\">%<\/span><\/div>\n            <\/div>\n            <div class=\"row2\">\n              <div class=\"field ig\"><label for=\"fAOV\">AOV (valoare medie comand\u0103)<\/label><input type=\"number\" id=\"fAOV\" value=\"50\" step=\"1\" min=\"0\"><span class=\"u cur-u\">\u20ac<\/span><\/div>\n              <div class=\"field ig\"><label for=\"fRepeat\">Factor repeat \/ LTV<\/label><input type=\"number\" id=\"fRepeat\" value=\"0\" step=\"5\" min=\"0\"><span class=\"u\">%<\/span><\/div>\n            <\/div>\n            <div class=\"field\"><label for=\"fCost2\">Buget \/ cost total<\/label><input type=\"number\" id=\"fCost2\" value=\"1000\" step=\"50\" min=\"0\"><\/div>\n            <p class=\"hint\">Comenzi = views \u00d7 autenticitate \u00d7 fit \u00d7 CTR \u00d7 CVR \u00d7 (1 + discount). Venit = comenzi \u00d7 AOV \u00d7 (1 + repeat). ROAS = venit \u00f7 cost.<\/p>\n          <\/div>\n        <\/div>\n      <\/section>\n\n      <aside>\n        <div class=\"card\">\n          <h2>3 \u00b7 ROAS prezis<\/h2>\n          <div class=\"payout\">\n            <div class=\"big\" id=\"fRoasOut\">\u2014<\/div>\n            <div class=\"verdict heat-gray\" id=\"fVerdict\">\u2014<\/div>\n          <\/div>\n          <div class=\"miniline\">\n            <div class=\"c\"><div class=\"k\">Media categoriei<\/div><div class=\"v\" id=\"fRefOut\">\u2014<\/div><\/div>\n            <div class=\"c\"><div class=\"k\">Break-even ROAS<\/div><div class=\"v\" id=\"fBeOut\">\u2014<\/div><\/div>\n          <\/div>\n          <div class=\"miniline\">\n            <div class=\"c\"><div class=\"k\">Venit prezis<\/div><div class=\"v\" id=\"fRevOut\">\u2014<\/div><\/div>\n            <div class=\"c\"><div class=\"k\">Profit brut prezis<\/div><div class=\"v\" id=\"fProfitOut\">\u2014<\/div><\/div>\n          <\/div>\n          <div class=\"note\" id=\"fNote\"><\/div>\n        <\/div>\n\n        <div class=\"card\">\n          <h2>Repere ROAS pe categorii<\/h2>\n          <div id=\"fBenchTable\"><\/div>\n          <p class=\"hint\">Medii orientative pentru campanii corect trackuite (atribuire cu cod unic \/ landing + survey). CPA\/CPE \u00een USD. Surs\u0103: benchmark-uri de industrie 2026.<\/p>\n        <\/div>\n      <\/aside>\n    <\/div>\n  <\/div><!-- \/view-forecast -->\n\n  <div id=\"mpi-report\">\n    <div class=\"rp-top\">\n      <div><p class=\"rp-eyebrow\">INVENTIVE+ \u00b7 PAYMENT MODEL<\/p><h1 class=\"rp-h1\">Fi\u0219\u0103 de evaluare postare<\/h1><\/div>\n      <div class=\"rp-date\" id=\"rDate\"><\/div>\n    <\/div>\n    <div class=\"rp-logos\">\n      <img class=\"rp-logo\" id=\"rLogoAgency\" alt=\"\" style=\"display:none\">\n      <img class=\"rp-logo\" id=\"rLogoClient\" alt=\"\" style=\"display:none\">\n    <\/div>\n    <p class=\"rp-label\" id=\"rLabel\"><\/p>\n    <div style=\"font-family:'JetBrains Mono',monospace;font-size:12px;color:#6c706a;margin-bottom:8px\" id=\"rChannel\"><\/div>\n    <span class=\"rp-pill\" id=\"rPill\"><\/span>\n    <div class=\"rp-split\" style=\"margin-top:18px\">\n      <div class=\"rp-box\"><div class=\"k\">Estimat (buget)<\/div><div class=\"v\" id=\"rTotalEst\"><\/div><\/div>\n      <div class=\"rp-box\"><div class=\"k\">Plat\u0103 real\u0103<\/div><div class=\"v\" id=\"rTotalReal\"><\/div><\/div>\n    <\/div>\n    <div class=\"rp-grid\" style=\"margin-top:14px\">\n      <div><div class=\"k\">Diferen\u021b\u0103 real vs buget<\/div><div class=\"v\" id=\"rDelta\"><\/div><\/div>\n      <div><div class=\"k\">Guaranteed Base<\/div><div class=\"v\" id=\"rBase\"><\/div><\/div>\n      <div><div class=\"k\">Bonus (performance)<\/div><div class=\"v\" id=\"rBonus\"><\/div><\/div>\n    <\/div>\n    <div class=\"rp-sec\">Diagnostic<\/div>\n    <div class=\"rp-grid\">\n      <div><div class=\"k\">Index views<\/div><div class=\"v\" id=\"rVi\"><\/div><\/div>\n      <div><div class=\"k\">Index engagement<\/div><div class=\"v\" id=\"rEi\"><\/div><\/div>\n      <div><div class=\"k\">Factor calitate reach<\/div><div class=\"v\" id=\"rQ\"><\/div><\/div>\n      <div><div class=\"k\">Valoare estimat\u0103<\/div><div class=\"v\" id=\"rEFV\"><\/div><\/div>\n      <div><div class=\"k\">Actual Delivered Value<\/div><div class=\"v\" id=\"rAFV\"><\/div><\/div>\n    <\/div>\n    <div class=\"rp-note\" id=\"rNote\"><\/div>\n    <div class=\"rp-sec\">Briefing Benchmarks<\/div>\n    <div class=\"rp-grid\">\n      <div><div class=\"k\">CPV (per view)<\/div><div class=\"v\" id=\"rCpv\"><\/div><\/div>\n      <div><div class=\"k\">CPE (per punct)<\/div><div class=\"v\" id=\"rCpe\"><\/div><\/div>\n      <div><div class=\"k\">Estimated Views<\/div><div class=\"v\" id=\"rExpViews\"><\/div><\/div>\n      <div><div class=\"k\">ER benchmark<\/div><div class=\"v\" id=\"rBenchER\"><\/div><\/div>\n      <div><div class=\"k\">Views reale<\/div><div class=\"v\" id=\"rActViews\"><\/div><\/div>\n    <\/div>\n    <div class=\"rp-sec\">Modificatori &amp; extra<\/div>\n    <div class=\"rp-grid\">\n      <div><div class=\"k\">Modificatori<\/div><div class=\"v\" id=\"rUplift\"><\/div><\/div>\n      <div><div class=\"k\">Plafon<\/div><div class=\"v\" id=\"rCap\"><\/div><\/div>\n      <div><div class=\"k\">Conversii<\/div><div class=\"v\" id=\"rConv\"><\/div><\/div>\n      <div><div class=\"k\">Tag \/ Exclusiv. \/ Drepturi<\/div><div class=\"v\" id=\"rMods\"><\/div><\/div>\n    <\/div>\n    <div class=\"rp-foot\">valoare = views\u00d7CPV\u00d7q + puncte\u00d7CPE + conversii\u00d7val \u00b7 baz\u0103 = sum\u0103 fix\u0103 garantat\u0103 \u00b7 bonus = max(0, valoare real\u0103 \u2212 baz\u0103) \u00b7 total = (baz\u0103+bonus)\u00d7(1+modificatori%), limitat de plafon dac\u0103 e activ.<\/div>\n  <\/div>\n\n  <div id=\"mpi-jreport\">\n    <div class=\"rp-top\">\n      <div><p class=\"rp-eyebrow\">INVENTIVE+ \u00b7 PAYMENT MODEL<\/p><h1 class=\"rp-h1\">Jurnal evalu\u0103ri influenceri<\/h1><\/div>\n      <div class=\"rp-date\" id=\"jrDate\"><\/div>\n    <\/div>\n    <div class=\"rp-logos\">\n      <img class=\"rp-logo\" id=\"jLogoAgency\" alt=\"\" style=\"display:none\">\n      <img class=\"rp-logo\" id=\"jLogoClient\" alt=\"\" style=\"display:none\">\n    <\/div>\n    <div id=\"jrBody\"><\/div>\n    <div class=\"rp-foot\">\u201eBuget\" = plata estimat\u0103 (on-target). \u201ePlat\u0103 real\u0103\" = plata din rezultate. Sume \u00een moneda setat\u0103 \u00een calculator.<\/div>\n  <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-775","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/pages\/775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/comments?post=775"}],"version-history":[{"count":3,"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/pages\/775\/revisions"}],"predecessor-version":[{"id":1016,"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/pages\/775\/revisions\/1016"}],"wp:attachment":[{"href":"https:\/\/amplifyou.ro\/en\/wp-json\/wp\/v2\/media?parent=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}