The legal landscape is shifting fast. Romania is transposing the EU Audiovisual Media Services Directive, and the CNA — the institution that traditionally regulated only radio and TV — is now extending its authority into the online space.
What directly affects you:
- Mandatory Registration: Content creators — especially those with over 500,000 followers who earn revenue from their activity — will be required to register with CNA.16
- Clear Labeling: Advertising must be "officially" disclosed.16 Very important: the automatic "paid partnership" labels built into the platforms (Instagram, YouTube) are not considered sufficient by Romanian authorities.19 The labeling must be clear, visible and in Romanian (e.g., #Publicitate, #P, "Material publicitar").
- Content Responsibility: CNA will monitor and can request the removal of content containing disinformation, incitement to violence or hate speech.17
Ignorance is no excuse. It's your responsibility to stay up to date with the legislation and to have contracts that protect you.
Conclusion: Your Evolution from Creator to Brand Partner
Being an influencer in 2025 means being an entrepreneur. Your audience is a community and your content is a product. Treat them with the professionalism of a business: invest in a solid media kit that reflects your value, be proactive and strategic in approaching brands, negotiate every detail contractually and — above all — respect the legal framework. This is the sure path to long-term, authentic partnerships and a sustainable career in the most dynamic industry of the moment.