INVENTIVE+ · PAYMENT MODEL
Influencer Payment Matrix
Two phases, clearly separated: first the Estimate (budget) from the briefing, then the Actual from the post results. All model variables are editable below.
Model Settings
€
The fixed amount the influencer is guaranteed to receive regardless of results. The actual payment never falls below this amount.
How many reactions (like/love/etc.) make up 1 engagement point. Higher = reactions count for less.
€
Checked = total payment cannot exceed the fixed amount (in both phases). Unchecked = no cap, the bonus is uncapped.
%
When actual engagement is below the benchmark, the value of views decreases proportionally. The percentage = how much of a view's value is retained in the worst case.
Checked = automatically fills in the benchmarks when you choose the network and type. Unchecked = you enter them manually.
Modifiers (apply to both phases)
%
%
%
Checked percentages are added together and applied on top of the subtotal (base + bonus). Only active if checked.
Enables payment based on conversions (promo codes / tracked clicks). Additional fields appear in the briefing and results sections.
Logos for Export (PDF)
Appears below the title, on the sheet and in the journal. Saved in the browser — set it once.
The current client's logo. Change it when you switch to a different client.
Both appear at the same height, below the title, in the PDF sheet and PDF journal. A transparent-background PNG looks best.
AEstimate (budget)
Briefing Benchmarks
The post's or influencer's name, for identification in the journal.
The platform where the post appears.
The format. Together with the network, it pre-fills the benchmarks.
€
What a view is worth to the brand (reference cost-per-view).
€
What one engagement point is worth (≈ the value of a like).
How many views you expect the post to get, agreed at the briefing.
%
The expected engagement rate (interactions ÷ views), as a percentage.
€
What a conversion is worth to the brand (sale / lead).
How many conversions you expect the post to bring.
BActual (from results)
Actual Post Results
How many views the post actually got.
Like/love/haha/sad (weak signal).
1 point each.
1 point each.
1 point each.
How many conversions the post actually brought in.
Advanced Settings ⌄
Currency
The symbol shown next to amounts (€, lei, $...).
Engagement Weights (points / interaction)
Points per comment.
Points per save.
Points per share.
Estimated Briefing Mix (% of interactions)
%
%
%
%
Converts the estimated ER into points for the reference value (budget). Actual results use the exact numbers above.
Jurnal evaluări
INVENTIVE+ · PAYMENT MODEL
Fișă de evaluare postare
Estimat (buget)
Plată reală
Diferență real vs buget
Guaranteed Base
Bonus (performance)
Diagnostic
Index views
Index engagement
Factor calitate reach
Valoare estimată
Actual Delivered Value
Briefing Benchmarks
CPV (per view)
CPE (per punct)
Estimated Views
ER benchmark
Views reale
Modificatori & extra
Modificatori
Plafon
Conversii
Tag / Exclusiv. / Drepturi
valoare = views×CPV×q + puncte×CPE + conversii×val · bază = sumă fixă garantată · bonus = max(0, valoare reală − bază) · total = (bază+bonus)×(1+modificatori%), limitat de plafon dacă e activ.
INVENTIVE+ · PAYMENT MODEL
Jurnal evaluări influenceri
„Buget" = plata estimată (on-target). „Plată reală" = plata din rezultate. Sume în moneda setată în calculator.