Setting your rates is the biggest challenge for new creators. The global market (US/UK) operates at $200-350 per video, while top creators charge between $150-300.
These rates, however, need to be adapted to the local market. Platforms operating specific in Romania, like Influee, offer a clear and localized benchmark: "UGC videos starting from €56" (about 280 RON).
This is an excellent starting point for a creator at the beginning of their journey in Romania. As your portfolio grows and includes collaborations with well-known brands, rates can climb toward €150–€250 per video, aligning with the "top tier" creator rates mentioned in international guides 33, while remaining locally competitive.
The Critical Factor: Usage Rights
The most important aspect of pricing is utilizarea. Your base price trebuie should include a limited usage period (e.g., 3 months or 12 months).52
- For rights perpetue (unlimited), an extra fee is charged (e.g., 30-50% of the base rate).54
- For whitelisting or Spark Ads (when the brand runs the ad from your account, though this is rarer in pure UGC), an extra fee is charged — usually a monthly percentage of the base rate.54
A pack of 3-5 videos is often more attractive to brands because it lets them A/B test different "hooks" (the first 3 seconds) to see what converts best.54
Table: Estimated UGC Pricing Models Romania (2025)
This table synthesizes international data and adapts it to the Romanian market, offering an actionable guide for structuring packages.33
| Tip Serviciu | Starting Rate (Beginner - Romania) | Rate (Advanced - Romania) | Notes (What's included) |
| 1 x Video UGC (15-30s) | 55€ - 80€ | 150€ - 250€ | Includes 3-month usage rights, 1 round of revisions. |
| Pachet 3 x Video-uri UGC | 150€ - 200€ | 400€ - 600€ | The package offers a discount; ideal for A/B testing. |
| 5 x Product Photos | 50€ | 100€ - 150€ | Editing included, 3-month usage rights. |
| Add-on: Perpetual Usage Rights | +50% of the base rate | +50% | Negotiated separately. |
| Add-on: Hook/CTA Variations | +€15 / variation | +€30 / variation | Offers 3 different "hooks" for the first 3 seconds.54 |
| Add-on: Raw Content (Raw Footage) | +30-50% of the base rate | +30-50% | .54 |
Real Examples: How Romanian Brands Use UGC
The UGC market in Romania is professionalizing fast. Brands no longer search for creators manually — they turn to dedicated platforms that vet and centralize portfolios.
- Connection Platforms:
- Influee: This platform states it has a network of over 1,800 verified UGC creators in Romania.53 It connects e-commerce brands with creators for videos starting from €56.33
- Collabstr: Another international marketplace with an active presence in Romania (Bucharest, Cluj), where creators list their services and prices.57
- Case Study: Farmec - #Oamenicufarmec
- Analysis: Farmec, a traditional Romanian brand, launched the #Oamenicufarmec campaign.58 Though it debuted as a brand manifesto, this communication umbrella encourages consumers to share their experiences, generating authentic content on Instagram.58
- The lesson: Romanian brands use branded hashtags to collect organic UGC. As a UGC creator, you can take part in these campaigns to get noticed and then reach out to the brand with your speculative portfolio.
- Case Study: Huawei - #TheFaceOfRomania
- Analysis: A highly successful UGC campaign in Romania.59 Huawei initially used 10 well-known photographers to promote the launch of a new phone, but then invited publicul larg to participate with their own portrait photos under the hashtag.
- The lesson: Brands use UGC to build a community and generate a massive volume of authentic content, demonstrating their product's capabilities (in this case, the phone's camera).59